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国家行政学院高级经济师郭全中在2014年第7期《新闻记者》刊文,认为正如发动机和电力已经成为社会的底层架构和标配一样,互联网技术也一定会成为社会的底层架构和标配。在这种情况下,传媒产业的发展呈现出了八大新趋势。一、传媒政策更为市场化。相关政策具体体现在国有文化资产监督管理体制、“特殊管理股”试点、现代文化市场体系和股权激励四个方面。二、传媒产业格局被“颠覆”。互联网广告收入将远超传统媒体之和。首先,互联网广告占整体广告比例已经超过20%。其次,互联网增长速度远远大于传统媒体。再次,互联网巨头仍在高速发展。三、转型成为中心工作。首
Guo Quanzhong, senior economist at the State Administration of Administration, wrote in his article in Journalist No. 7 in 2014 that just as engines and power have become the social infrastructure as well as the standard ones, Internet technology will surely become the underlying structure and standard of society. Under such circumstances, the development of the media industry has shown eight new trends. First, the media policy is more market-oriented. Relevant policies are embodied in the four aspects of the state-owned cultural assets supervision and management system, the special management unit pilot, the modern cultural market system and the equity incentive. Second, the media industry is “subversion ”. Internet advertising revenue will be far more than the sum of traditional media. First of all, the proportion of Internet advertising in the overall advertising has exceeded 20%. Second, the Internet is growing at a much faster rate than traditional media. Again, the Internet giant is still growing rapidly. Third, the transformation of the center work. first