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本文从组织社会资本研究中较少关注的传播现象入手,运用传播与社会资本连接的理论模型,对一个从事国际交流事业的非营利组织——日本JY市日中友好协会进行了实证研究。通过案例研究,本文首先分析了组织内有效传播机制、传播主体和传播过程对于建设组织社会资本的关键性作用,其次利用协会的经验总结出事业部组织、微观的制度设计在技术上的重要意义,最后认为在传播中起主导作用的还是领导者,因而对人才培养的必要性进行了讨论,以期为一般组织社会资本建设的传播学理解提供借鉴。
This paper starts from the phenomenon of communication which is less concerned in the organization of social capital research. By using the theoretical model of communication and social capital connection, this paper conducts an empirical research on a Sino-Japanese friendship association of JY in Japan, a non-profit organization engaged in international exchange. Through case studies, this paper first analyzes the key role of the effective communication mechanism, the main body of communication and the communication process in the organization of social capital, and then summarizes the technical significance of organization and micro system design of the division by using the experience of the association , And finally think that the dominant role in the communication or leadership, and therefore the need for personnel training were discussed in order to provide general reference for the organization of social capital construction communication understanding.