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在各级电视媒体遍布、新媒体层出不穷、全国新闻战线深入践行“走转改”的今天,作为传统媒体中的“传统电视新闻”又该如何创新?如何突围?本文结合近年来浙江卫视与央视一些成功新闻案例,对新闻的深度创意进行归类、总结与分析,对新时代主流媒体电视新闻创意创新作一研究探索。一、电视新闻面临多方压力深度创意势在必行目前所有传统媒体人都知道一个问题,却又都不约而同选
At all levels of television media all over the place, new media emerge in an endless stream, the national news front practiced “going to change ” today, as traditional media “traditional television news ” how to break through? To Zhejiang Satellite TV and CCTV some successful news cases, the news of the depth of creative classification, summary and analysis of the new era of mainstream media TV news creative innovation to make a research exploration. First, the multi-faceted pressure on television news is imperative creative all current traditional media people know a problem, but they are not the same choice