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本书系统阐述了小型外贸企业在竞争激烈的国际市场中的优势及劣势,并从战略、企业文化建设、管理方法等方面为它们的发展做出细致引导。本书以日记形式分析小型外贸企业的管理弊端;分享小企业快速成长秘诀;介绍小企业参与外贸实战的战术策略;为外贸团队建设提供全新的组建思路和培养方法。本书是中小企业管理者的实用指南,可帮助他们更好地打造自己的外贸团队、开拓国际市场。
This book systematically expounds the advantages and disadvantages of small-scale foreign trade enterprises in the highly competitive international market and provides detailed guidance on their development in terms of strategy, corporate culture construction and management methods. This book analyzes the shortcomings of the management of small-scale foreign trade enterprises in the form of diary; shares tips for the rapid growth of small enterprises; introduces the tactics and tactics of small enterprises participating in actual foreign trade; provides brand-new formation ideas and training methods for foreign trade team building. The book is a practical guide for SME managers can help them better to create their own foreign trade team, open up the international market.