建设“报刊村” 开发农村报刊发行市场

• 作 者: 刘忠苏
• 机 构: 山东省报刊发行局
• 出 处: 中国邮政
• 发表日期: 2001年08期
• 关键词: 农村报刊发行 流转额 公费订阅 营销之路 个体工商户 信息传播手段 山东省临沂市 免费安装 地方经济 小康型

近年来，报刊发行领域出现了不少变化。在城市，受制于公费订阅经费逐年紧缩和自办发行的严重冲击，邮政报刊发行呈现萎缩局面；而在信息传播手段仍不丰富的农村，报刊因为具有信息量大、易保存等特点，正日益受到农民的欢迎，成为他们由“温饱型”向“小康型”转变过程中的重

In recent years, many changes have taken place in the circulation of newspapers and periodicals. In the cities, due to the severe impact of the annual subscription fee subsidy and the issuance of self-publishing funds, the circulation of the newspapers and periodicals has shrunk. In the rural areas where the means of information dissemination are still not abundant, the newspapers and periodicals are increasingly characterized by large amounts of information and ease of storage Welcomed by peasants and become their weight in the process of transforming “food and clothing” to “well-to-do”