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新媒体时代,新闻传播主体变迁是社会发展大势所趋,对传统媒体的新闻传播活动造成了影响,使新闻传播呈现出多样化与多元化的特点。新媒体的传播特征包括数字化、多向互动性、个性化与分众化。维护新媒体时代新闻传播的秩序,必须对新闻的价值和定义做出新的探究与思考,重视监管与调控,加大对受众的宣传与教育,普及新闻传播法律常识,打击网络水军,营造一个良好的传播环境。
In the new media era, the change of the main body of news media is the general trend of social development, which has an impact on the news media activities of traditional media, making the news media diversified and diversified. The dissemination of new media features include digital, multi-interactive, personalized and decentralized. In order to maintain the order of news dissemination in the new media era, we must make new explorations and reflections on the value and definition of news, pay attention to regulation and control, increase propaganda and education to audiences, popularize common law knowledge on news dissemination, A good communication environment.