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随着我国社会主义市场经济的发展,包装装潢设计所具有的独特功能,已从其形成和发展中显示出诱人的魅力并为人们所重视。但是,在重视商品销售包装研究与改进的同时,淡化了对物资储运包装和研究与改进。这是由于片面认为改进商品销售包装的质量与形式,可使商品增值并有利于市场竞争,有明显的经济效益导向;而改善储运包装的质量与形式,会导致商品和企业增加生产成本,因而包装材料与制作结构、方式因陋就简。这是典型的“重产品、轻包装”和“重销轻运”偏倾和非社会化的包装观点。
With the development of the socialist market economy in our country, the unique functions of packaging and decoration design have shown attractive charm and valued by people from its formation and development. However, while paying attention to the research and improvement of the sales packaging of goods, the storage and transportation of materials, research, and improvement have been diluted. This is due to a one-sided view that improving the quality and form of commodity sales packaging can make commodities value-added and conducive to market competition and have obvious economic benefits; and improving the quality and form of storage and transportation packaging will lead to increased production costs for goods and enterprises. Therefore, the packaging materials and the structure and method of production are simple. This is a typical “heavy product, light packaging,” and “re-selling and light transport” biased and non-socialized packaging perspective.