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广告即内容,内容即广告。只有当内容价值与商业价值双向驱动,更多元的效果才能得以凸显。2011年底,腾讯广点通正式上线。2015年,广点通遇见微信广告,组合为更有生命力的腾讯社交广告。从2012逆境萌生、2013试错成长,到2014移动发展、2015社交元年,再到2016社交爆发的成长,腾讯社交广告一直在积极探索不同的营销玩法,以“学无止境”
Advertising is content, content is advertising. Only when the content value and the commercial value are driven bidirectionally can more diverse effects be highlighted. By the end of 2011, Tencent Guangtong pass formally launched. In 2015, Guangtong met WeChat ads and combined them into a more viable Tencent social ad. From the advent of adversity in 2012, trial and error growth in 2013, mobile development in 2014, the first year of social interaction in 2015, to the growth of social eruption in 2016, Tencent social advertising has been actively exploring different marketing and play to “endless learning”