论文部分内容阅读
随着社会进步和互联网技术的发展,新媒体开始出现并取得了快速发展,冲击着传统媒体格局。新媒体的出现为传统媒体带来了巨大挑战,同时也为传统媒体的发展创造一定的机遇,未来两者的发展趋势将会朝着融合的方向发展。而有些人认为,随着互联网技术的发展,新媒体将会取代传统媒体,这种观念是平面的,本文主要针对新媒体与传统媒体的特点以及二者之间的关系进行分析,并探讨新媒体与传统媒体融合的有效路径。
With the progress of society and the development of Internet technology, new media started to emerge and achieved rapid development, impacting the traditional media. The emergence of new media has brought great challenges to traditional media, meanwhile, it has created certain opportunities for the development of traditional media. In the future, the development trend of the two will be toward convergence. Some people think that with the development of Internet technology, new media will replace traditional media. This concept is flat. This article mainly analyzes the characteristics of new media and traditional media as well as the relationship between the two and explores new The Effective Path of the Fusion of Media and Traditional Media.