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随着3G网络的发展与智能终端的普及,激发了用户对移动互联网的使用。移动互联网的发展一日千里,流量的猛增大大超前运营商预期。运营商传统的语音业务、信息类业务等在移动互联网业务的挤压之下,经营收入受到极大的挑战,并出现下降的趋势。而“增量不增收”的问题同时在困扰着运营商,巨大的网络建设投入并没有换来良好的数据业务收入,使得运营商处在前后两难的境地。因此,流量的精细化运营受到运营商的高度重视,如何建设能够支撑流量精细化运营的平台体系成了目前讨论研究的热点。整体而言,流量经营涉及到无线网、WLAN、终端、后端支撑系统的建设以及市场营销思路的转变,本为将重点就后端支撑系统架构进行规划与解读,来解读其整体如何支撑流量价值提升。
With the development of 3G networks and popularization of intelligent terminals, users are encouraged to use the mobile Internet. The rapid development of mobile Internet, the surge in traffic ahead of the expected operator. Operators traditional voice services, information services and other squeezed in the mobile Internet business, operating income has been a great challenge, and the downward trend. However, the issue of “increasing revenue without increasing revenue” also plagued operators. As a result, huge investment in network construction did not result in good data revenue, leaving operators in a dilemma. Therefore, the fine traffic operation is highly valued by operators, and how to build a platform system that can support the traffic refinement operation has become a hot spot for discussion and research. Overall, traffic management involves the construction of wireless networks, WLANs, terminals, back-end support systems and changes in marketing ideas. This article will focus on the back-end support system architecture planning and interpretation, to interpret how the overall support of traffic Value increase.