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广告环境在2005年将发生巨大的变化,变化的方向就是越来越规范,竞争越来越有序。就电视媒体来说,规范广播电视媒体广告环境的总局17号令,在2004年收到了成效,全国电视的环境开始趋于规范,低折扣和价格战在一定程度上得到遏制,这一趋势在2005年还将继续。
The advertising environment will undergo tremendous changes in 2005. The direction of change is more and more standardized and more and more competitive. In the case of the television media, Order No. 17 of the General Administration, which regulates the advertising and advertising environment for radio and television media, came to fruition in 2004 and the national television environment began to become more regulated. Low discounts and price wars were to a certain extent contained in a trend that was at 2005 Year will continue.