论文部分内容阅读
发展新产品是制定最佳产品策略的重要途径之一、美国著名管理学家彼得·杜拉克认为,任何企业只有两个、而且仅仅是两个基本功能,这就是贯彻市场营销观念和创新,因为它们能创造顾客。
Developing new products is one of the important ways to develop the best product strategy. According to Peter Dulak, a well-known American management expert, any company has only two and only two basic functions. This is to implement marketing concepts and innovations. They can create customers.