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在2017年,双十一“光棍节”开启前夜,我们的新一期杂志也在狂欢的气氛裹挟中来到读者面前。8年前的11月11日,淘宝商城,也就是现在的天猫,用“光棍节”的营销噱头开启了“双十一”电商节,最早的出发点只是想做一个属于淘宝商城的节日,让大家能够记住淘宝商城;8年过去了,“双十一”俨然已经成为中国电子商务行业的年度盛事,“光棍节”的影子慢慢淡去,买买买成了主打曲。从2014年11月11日,阿里全天交易额实现571亿元,到2015年的912.17亿元,再到2016
In 2017, the Double 11 Singles Singles Day eve, our new issue of magazine is also in the mood of carnival came to the reader. Eight years ago, on November 11, Taobao Mall, now Lynx, opened the “Double Eleven” e-commerce festival with the marketing gimmick of “Singles Day.” The earliest starting point was just to make a Taobao Mall Festival, so that we can remember Taobao Mall; 8 years later, “Double Eleven” has become China’s e-commerce industry has become the annual event, “Singles Day ” shadow faded, buy Buy became the main song. From November 11, 2014, Ali’s total transaction volume reached 57.1 billion yuan in 2015 to 91.217 billion yuan in 2015, and then to 2016