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出版社还是应该坚定不移地做好内容,将好的内容控制在手里,形成能够持续盈利的产品线,无论未来阅读的形式和载体如何变化,出版社的生存都不是问题。出版业在全球范围内被唱衰之际,美国知名调查分析公司AC尼尔森不久前发布了一份振奋人心的报告:电子书的销量日趋平稳,纸质书的市场也止跌上扬。“我想尼尔森的数据一定会重振出版人的信心,以内容为主要产品的图书出版业仍有很大的发展空间。”谈及尼尔森发布的《全球图书市场报告》,北京开卷信息技术有限公司首席研究员孙庆国表现得很乐观。
Whether publishing houses should unswervingly make good content and keep good content in their hands should form a profitable product line. No matter how the format and carrier of reading in the future changes, the survival of publishers is not a problem. When the publishing industry was badly sown on a global scale, AC Nielsen, a well-known research analyst firm in the United States, recently released an encouraging report: the sales volume of e-books has steadily stabilized and the market for paper books has also risen. “I think Nielsen’s data will certainly revitalize the confidence of the publisher, the content as the main product of the book publishing industry still has a lot of room for development. ” Speaking Nielsen released the “Global Book Market Report”, Beijing open book information Technology Co., Ltd. Principal Investigator Sun Qingguo very optimistic.