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电视媒体的发展受到互联网的强烈冲击。在内容受到激烈竞争、渠道分化的情况下,电视广告销售也变得愈加艰难。百媒网希望成为电视广告销售的得力工具,从广告产品优化、互联网+建立新连接、销售方式升级三个方面帮助电视广告适应互联网+的发展潮流。诊脉媒企痛点打通媒企需求通道中国电视广告媒体资源丰富、覆盖广泛、体量巨大,然而闲置率高达40%。电视广告剩余资源体量巨大,如何消化产能成为众多媒体面临的现实问题。广
The development of the television media has been strongly influenced by the Internet. In the context of fierce competition, channel differentiation, television advertising sales have become more difficult. 100 media network hope to become effective tool for TV advertising sales, from advertising product optimization, the Internet + create new connections, sales methods to upgrade three aspects to help TV ads to adapt to the Internet + development trend. Diagnosis of pulse of the media pain point hit media enterprises demand accessChina Television advertising media rich in resources, extensive coverage, huge volume, however, the idle rate of up to 40%. The huge amount of remaining resources of TV commercials and how to digest production capacity have become the real problems facing many media. wide