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传播技术的发展使跨文化传播在媒介选择、行为主体、传播模式以及影响力等方面都发生着空前变动,传播全球化成为现实,文化和民族国家的传统界限被模糊和跨越,文化与传播研究各领域都面临“范式转换”。通过诠释技术的文化本质与社会影响、新媒体传播与虚拟社会、“数字鸿沟”与新媒体伦理等若干议题,勾勒了传播技术影响下跨文化传播研究的观念与知识框架,指出传播技术是文化模式的决定性因素,影响到全球社会、文化的变迁与人类集体命运,应做出合理的制度和伦理安排。
The development of communication technology makes the cross-cultural transmission unprecedented changes in the aspects of media choice, main body of behavior, mode of communication and influence, etc. The traditional boundary of spreading the globalization becomes a reality, the traditional boundaries of the culture and nation-state are vague and leapfrogging, and the culture and communication research All fields are facing “paradigm shift.” By interpreting the cultural essence and social influence of technology, several issues such as new media communication and virtual society, the “digital divide” and new media ethics, etc., we outline the concept and knowledge framework of intercultural communication research under the influence of communication technology. We also point out that communication technologies Is the decisive factor in the cultural model, affecting the global social and cultural changes and the collective fate of mankind, we should make reasonable institutional and ethical arrangements.