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随着经济发展、社会进步,市场竞争日趋激烈,市场营销活动也不断变革。日趋增强的对抗性和激烈性市场竞争,要求市场活动中的企业经营不断细致化和深入化,企业务必遵循市场营销的本质开展个性化的营销活动,才能让企业立于不败之地。企业市场营销活动成败的关键是指导企业营销活动的指导思想。企业在实施市场营销活动前,必须明确市场营销活动的本质。因此,对企业市场营销活动的认识是市场营销者的首要任务。
With economic development, social progress, increasingly fierce market competition, marketing activities are constantly changing. Increasingly antagonistic and fierce market competition requires constant refinement and deepening of business operations in marketing activities. Enterprises must follow the essence of marketing to carry out personalized marketing activities so that enterprises can be invincible. The key to the success of business marketing activities is to guide the guiding ideology of business marketing activities. Enterprises in the implementation of marketing activities, we must clear the essence of marketing activities. Therefore, awareness of corporate marketing activities is the primary task of marketers.