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近日,记者按照北京市老龄工作委员会办公室编写的《北京市老年人手册》,对北京市的银发市场进行了一番调查。结果显示,银发市场萧条,不是老年人没有消费能力,而是商家眼睛不够雪亮。据统计,全国老年人消费者中,每年至少有100多亿元的购买力无法实现。
Recently, the reporter conducted an investigation into the silver market in Beijing in accordance with the “Handbook for the Elderly in Beijing” prepared by the office of the Committee on Aging in Beijing. The results show that the silver market depression, not the elderly do not have the spending power, but the business is not enough sharp eyes. According to statistics, among the elderly consumers in the country, at least 100 billion yuan of purchasing power can not be realized each year.