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“新媒体”是相对传统媒体(包括报纸、杂志、广播、电视等媒体)而言,指利用数字技术等渠道,以电视、电脑和手机等为终端,向用户提供视频、音频、数据服务等交互式信息和娱乐服务的一种传播形式。~①相对于传统的电视媒体,新媒体具有更强的时效性、更高的互动性、更大的开放性,能够满足新时代受众的信息获取需求。同时,伴随着新媒体发展的日益深入,其对于受众,特别是
“New Media ” is a relatively traditional media (including newspapers, magazines, radio, television and other media), refers to the use of digital technology channels such as television, computers and mobile phones as the terminal, to provide users with video, audio, data Services and other interactive information and entertainment services in a form of transmission. Compared with the traditional television media, the new media has more timeliness, higher interactivity and greater openness, and can meet the information acquisition needs of the audience of the new era. At the same time, with the deepening of new media development, its audience, especially