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近年来,随着移动互联网的快速普及和发展,移动互联网以其个性化、本地化、可达性、便利性和即时连通性的优势赢得了越来越多的用户青睐,同时也改变了移动互联的生活方式。大学生作为旅游消费群体中的一员,对互联网的使用频率较高,对移动互联网的理解更深。所以针对大学生定制个性化旅游规划整合方案可以扩大旅游市场需求能力,并根据用户特点进行市场细分,根据市场定位提供精确的互联产品,采取有效的营销方案了解旅游过程中的薄弱环节,用以改善旅游服务和提升旅游服务质量。
In recent years, with the rapid popularization and development of the mobile Internet, the mobile Internet has won more and more users’ favor due to its advantages of personalization, localization, reachability, convenience and instant connectivity, and also has changed the mobile Connected lifestyle. As a member of tourism consumer groups, college students are more frequently using the Internet and have a deeper understanding of the mobile Internet. Therefore, the customized personalized travel planning for college students can expand the capacity of tourism market demand, market segments according to the characteristics of users, according to market positioning to provide accurate Internet products, to take an effective marketing program to understand the weak links in the tourism process to Improve travel services and improve the quality of travel services.