论文部分内容阅读
面对市场多元化的发展,仅靠小刀切割、碎片化细分市场的微薄利润,中小企业难以在夹缝中生存成长。在市场过度细分的时代,对市场再次进行细分已经是穷途末路,唯有从全新的角度考虑市场,才能找到破局之道。随着营销体系的不断发展和完善,市场营销环境日益成熟,众多企业借助营销这把利器打造自身品牌,将产品以更加新奇特别的角度展现给消费者,取得了令人瞩目的成绩。但随着信息网络不断完善,消费者面临着琳琅满目的商品、品牌选择,需求层次不断提升,需求类型趋于多样
Faced with the diversified development of the market, small and medium-sized enterprises can hardly survive and grow in the cracks by relying on the meager profits of market segmentation. In an era of over-dividing the market, it is a dead end to subdivide the market again. Only by considering the market from a new perspective can we find a way to break the market. With the continuous development and improvement of the marketing system, the marketing environment has become increasingly mature. Many companies have used marketing as a weapon to build their own brand, and the products have been presented to consumers in a more novel and special way, achieving remarkable results. However, as the information network continues to improve, consumers are faced with a dazzling array of products and brand choices.