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战略计划的目的本是帮助企业实现其最终目标,战胜其竞争者。但越来越多的美国企业却感到它们目前所处的战略地位要比它们在创业时期的地位更加危险。这些企业不仅没有达到预计的目标,而且远远落后于其竞争对手,特别是落后于那些并非极为重视战略计划的外国公司。这到底是为什么呢?一般认为有三个原因:(1)大多数企业每年并没有认真地进行制定计划的工作而只是简单地走过场;(2)大多数
The purpose of the strategic plan is to help companies achieve their ultimate goal and overcome their competitors. However, more and more American companies feel that their current strategic position is more dangerous than their status during the entrepreneurial period. These companies have not only failed to achieve their goals, but they have lagged far behind their competitors, especially behind foreign companies that do not attach great importance to strategic plans. Why is this in the end? Generally, there are three reasons: (1) Most companies do not seriously plan their work each year but simply go through the field; (2) Most