论文部分内容阅读
在市场中建立和培养与消费者的联系能够创造出一种黏性,即使竞争对手能够提供等同或更好的产品和服务,客户也不愿意对其产生取而代之的念头如今,众多行业的上游活动比如供货、生产和物流被商品化或外包,已经是公开的秘密了。而旨在减少顾客花费和风险的下游活动,正成为价
Building and cultivating consumer relationships in the market can create a stickiness that customers will not be able to take over even if their competitors are able to deliver equivalent or better products and services. Upstream activities in many industries are now Such as supply, production and logistics are commercialized or outsourced, it is already an open secret. Downstream activities aimed at reducing customer spend and risk are becoming price points