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本文从符号学的角度审视时兴的网购现象,阐述了互联网购物平台的符号场性质,并指出网购活动所体现言、文、象符号系统的结合。
This article examines the fashionable phenomenon of online shopping from the perspective of semiotics, elaborates the symbolic field of internet shopping platform, and points out the combination of words, symbols and symbols in online shopping activities.