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“微定制”已经脱离了传统定制模式,它通过更加丰富而现代的表现方式将我们的消费行为模式进行改变。随着个性化消费时代的到来,“定制”已经成为消费者购买商品时考量的一个重要因素。因此“微定制”也将成为品牌亲合消费者、提升品牌附加值的一个重要营销手段。时尚化节拍的加快、产品类型的丰富,使得旧有习惯已经从最初的三件套或裙套装中走出,各类更具有时尚化的T恤、polo衫及休闲类服装、皮具等产品成为了
Micro Customization has departed from the traditional customization model by changing our patterns of consumer behavior through richer and more modern expressions. With the advent of the era of personalized consumer, “custom ” has become an important factor consumers consider when buying goods. Therefore, “Micro Customization ” will also become an important marketing tool for brands to meet consumers and enhance brand added value. Fashionable beat faster, rich product types, making the old habits have been from the initial three-piece suit or skirt out of the package, all kinds of more stylish T-shirts, polo shirts and casual wear, leather goods and other products have become