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近两年来,服装价格的不断上涨,让消费者抱怨连连,服装品牌商也是有苦难言。殊不知,繁重的商业流通成本成为涨价的一大“推手”。服装品牌商除了要向商场缴纳30%~40%的销售提成,还要缴纳高额的进场费以及名目繁多的各项杂费。再扣除原料、用工、仓储、货运、折旧等费用,所剩利润微乎其微。与此同时,商场对于他们与国外品牌的不同待遇,让他们的境遇更加苦不堪言。当下,品牌商与百货商场之间是一场怎样的博弈?品牌商该怎样提高谈判筹码,让天平不再失衡?
The past two years, the rising price of clothing, so that consumers complain again and again, clothing brand is also hard to say. As everyone knows, the heavy commercial circulation costs become a big “push hands.” In addition to the clothing brand to the mall to pay 30% to 40% of the sales commission, but also to pay a high admission fee and a wide variety of miscellaneous fees. Then deduct the raw materials, labor, warehousing, freight forwarding, depreciation and other costs, the remaining profits are minimal. At the same time, shopping malls for their different treatment with foreign brands, so that their situation even more miserable. At present, the brand and department store is a kind of game between? Brand how to raise bargaining chips, so that the balance is no longer unbalanced?