论文部分内容阅读
“免费是一个市场”的观点,是当代美国风险投资家Josh Kopelman提出的。他认为,在消费者看来,“差不多免费”(即便宜)和“零”(即不花钱)之间存在巨大的心理差。“只要是免费,消费者的需求就会突然直线上升。相反,哪怕只收一分钱,需求也会大幅下降。”然而,“免费”究竟仅仅是巨头的专利,还是中小投资者同样能“看得见”、“摸得着”也能从中获益的生意形式或者手段呢?
“Free is a market ” point of view, is the contemporary American venture capitalist JoshKopelman put forward. He believes there is a huge psychological gap between what consumers see as “almost free” (ie, cheap) and “zero” (ie, not spending). “As long as it’s free, consumer demand suddenly goes up, and on the contrary, demand drops dramatically even for a penny.” “However,” free “is just a giant patent, or a small investment The same can ”visible “, ”tangible " can also benefit from business forms or means?