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上海南京路的历史可以追溯到19世纪,开始时只是一条遛马的小路,后来许多商家纷纷入驻,使这条小路一再扩建,成为现在东起外滩、穿越26条马路、横贯上海市区中心、西至静安寺与延安西路交汇、全长5.5千米的中华第一街。1999年9月,南京路又出新举措,在西藏中路与河南中路之间辟出长1033米的步行街。在这条步行街上,云集着日月银楼、老凤祥银楼、老庙银楼、中宝银楼以及周大福、真玉坊等知名品牌。在步行街上开设银楼,不仅可以提高销售量,更主要的是可以提高知名度,塑造品牌形象。
Nanjing Road, Shanghai’s history can be traced back to the 19th century, the beginning is just a small road to walk the horse, and later many businesses have settled, so that the path has expanded again and again, now east Bund, crossing the 26 roads, traversing the downtown area of Shanghai, West Jing’an Temple and West Yanan intersection, a total length of 5.5 km of Chinas first street. In September 1999, Nanjing Road took another new step and opened a 1033-meter pedestrian street between Tibet Middle Road and Henan Middle Road. In this pedestrian street, gathered in the sun and the moon silver floor, Laoxiangxiang silver floor, the old temple silver floor, the treasure floor and Chow Tai Fook, true Yufang and other famous brands. Opening a bank on the pedestrian street can not only increase the sales volume, but more importantly, increase the popularity and create a brand image.