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随着社会主义市场经济体制的逐步建立和完善 ,铁路营销环境正发生着深刻的变化 ,铁路营销的策略也趋于多元化 ,但其核心只有一个“旅客需求什么 ,铁路就提供什么”围绕这个核心 ,强化营销工作。一、铁路运输企业近半个世纪是在计划经济模式下运作的建国以后 ,国民经济各个部门?
With the gradual establishment and improvement of the socialist market economic system, the railway marketing environment is undergoing profound changes. The railway marketing strategy also tends to be diversified. However, at its core there is only one “what does the passenger demand and what the railway provides” Core, strengthen marketing. First, the railway transport enterprises nearly half a century after the founding of the operation of the planned economy mode, the various sectors of the national economy?