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制造商和分销商建立共同的远景,并为此努力,获得长久成功而非短期效益,这是合作的最佳状态。 2005年的中国市场已经是一个全方位竞争的市场,渠道格局也在发生巨变。对于企业来说,一方面需要应对这些变化,另一方面需要重新设计渠道,并有能力创新渠道。我主张,对渠道采用“建立伙伴关系的渠道发展观”。市场反应来自“神经末梢”零售是必不可少的商品销售的管理环节,忽视了供应链的最后一个环节,就等于无视顾客的存在。弃
Manufacturers and distributors establish a common vision and strive to achieve long-term success rather than short-term benefits, which is the best state of cooperation. The Chinese market in 2005 is already an all-encompassing market, and the channel structure is undergoing tremendous changes. For businesses, on the one hand need to deal with these changes, on the other hand need to redesign channels, and have the ability to innovate channels. I advocate that we adopt the channel development concept of establishing partnership with channels. Market response from “nerve endings ” Retail is essential for the management of the sale of goods, ignoring the last part of the supply chain, it means ignoring the presence of customers. abandoned