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商业广告是集知识性、技术性、艺术性三位一体的视觉传达的专业领域,是市场经济发展中的先锋行业。作为沟通生产与消费的载体,商业广告具有辅佐企业发展、开拓市场和引领消费的特殊功能。一个国家的商业广告行业发展与否,与市场需求、科学技术的进步、经济发展的速度和文化素质有着直接的联系。商业广告行业的形成与发展体现了社会进步的全貌,从中可以领悟出科学性、实用性、针对性的设计理念,而这些即是商业广告的视觉核心。——题记
Commercial advertising is a professional field of visual communication that integrates knowledge, technology and art. It is a pioneer in the market economy. As a carrier for communication between production and consumption, commercial advertising has the special function of assisting enterprise development, opening up the market and leading the consumption. The development of a commercial advertising industry in a country is directly related to the market demand, the progress of science and technology, the speed of economic development and cultural quality. The formation and development of commercial advertising industry embodies the whole picture of social progress, from which we can comprehend scientific, practical and targeted design concepts, which are the visual core of commercial advertising. --Inscription