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一年一度的空调旺季就要过去,也到了各空调厂家总结过去和展望未来的时候。 中国空调市场在过去一年里的表现可以用“风云变幻,血雨腥风”来形容。海尔的销售渠道出了一些问题;美的与野蛮女友的第一次约会可以说以失败而告终;LG、现代等国外品牌突然发力;奥克斯表现依然坚挺;科龙、格力等表现中规中距……各品牌的销售座次依然难分难解。 一、人气最旺品牌——海尔 入选理由:在天气不争气(炎热天气姗姗来迟,且整个夏天出奇的短),钢材涨价,市场价格普遍下跌,又受到SARS影响的情况下,海尔依然能做到气势如虹,一骑绝尘,委实难得。
The annual air conditioning season is over, but also to the air conditioning manufacturers sum up the past and looking forward to the future. China’s air conditioner market in the past year’s performance can be “changing, bloody” to describe. Haier’s sales channels have some problems; beauty and savage girlfriend’s first appointment can be said to end in failure; LG, Hyundai and other foreign brands suddenly force; Oaks performance is still strong; Kelon, Gree and other performance of the regulatory distance ... ... the brand’s sales seat is still hard to tell. First, the most popular brand popular - Haier Reason for inclusion: In the weather disappointing (late in the hot weather, surprisingly short throughout the summer), steel prices, the general decline in market prices, but also by the impact of SARS, Haier Still be able to do darling of momentum, a ride away dust, really rare.