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农业、农村、农民问题关乎我国国情,也是党委、政府的工作重点和难点。在社会加快转型的新形势下,“三农”工作面临着许多新动向、新问题,县级广播电视台对农节目应主动适应“三农”发展的新常态,贴近当地受众需求,提供精准的服务,稳定和提升对农节目的收视率。在当前媒体多样化的激烈竞争环境下,县级台对农节目由于受传播区域、制作经费等限制,受众正在加速流失。综观内因,县级台对农节目内容单一,
The agriculture, rural areas and peasants issues are related to the national conditions of our country and are also the focus and difficulty of the work of party committees and governments. Under the new situation of accelerating social transformation, the work on “agriculture, rural areas and farmers” faces many new trends and new problems. County-level radio and television stations should take the initiative to adapt to the new normal of the development of agriculture, rural areas and farmers and close to the needs of local audiences , To provide accurate services to stabilize and enhance the ratings of agricultural programs. Under the current fierce competitive environment with diversified media, the audiences at the county level are experiencing an exacerbation of losses due to restrictions on agricultural programs due to the spread of their broadcasting areas and production costs. Looking at the internal factors, county-level agricultural programs on a single,