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改革开放20年,党报从单一的党的舆论工具,发展为多种功能的传播媒介;从仰仗国家拨款生存的事业单位,转变为自负盈亏。自主经营的经济组织,党报的报业经济由计划走向市场。党报特有的性质、功能与社会政治地位,使其报业经济的性质与纯商业报纸有诸多差异。这两方面的因
In the 20 years since the reform and opening up, the party newspaper has developed from a single party’s media of public opinion into a media with multiple functions. It has turned itself into a profit and loss from public institutions relying on the funds appropriated by the state for funding. Self-operating economic organizations, the newspaper business newspaper from the plan to the market. The unique nature, function and social and political status of the party newspaper make the nature of its newspaper economy different from purely commercial newspapers. These two reasons