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作为自媒体时代的新宠,微博以其“一呼百应”的号召力和“一石激起千层浪”的影响力渗透于大众生活的方方面面,然而,事物总是具有两面性,人人都可建立起属于自己的媒体,却不见得每个人都能做好“自我把关人”;一件事件中舆论天平呈压倒性倾斜,是否下沉的一端即代表“真理”?这些都是我们在微博“双刃剑”作用的考察过程中所不能忽视的问题。本文旨在结合大众传播的效果理论,对微博的双面性进行系统的分析。
As the new darling of the era of media, weibo infiltrate into all aspects of public life with its appeal of “one-size-fits-all” and the influence of “one wave provoking a thousand layers of waves.” However, things always have two sides, that is, Can establish their own media, but not necessarily everyone can do a good job, “self-control people”; an event the media balance was overwhelmingly inclined, whether the sinking end that “truth ”? These are all issues that we can not ignore in the course of the inspection of the role of Weibo and Double-edged sword. This article aims to make a systematic analysis of the two-sidedness of Weibo by combining the effect theory of mass communication.