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电视广告定制化趋势电视媒体广告一直以来都占据着我国广告行业中最重要的地位。即使近年来因为多媒体信息技术的高速发展,致使电视广告的发展步伐趋缓,但是其在广告行业的领军位置仍然未被撼动。当然就当前看来,现状也并不是十分乐观。首先是《广播电视广告播放管理暂行办法》的颁布实施,对电视广告的播出时间、内容等方面做了严格规定,特别是对黄金时段播出的限制使电视广告受到不小的冲击。其次是媒体
Television advertising customization TV media advertising has always occupied the most important position in China’s advertising industry. Even though the pace of development of television advertising has slowed down in recent years due to the rapid development of multimedia information technology, its leading position in the advertising industry has not been shaken. Of course, the current situation is not very optimistic. The first is the promulgation and implementation of the Interim Measures for the Administration of the Broadcasting of Radio and Television Advertisements, which strictly stipulates the time and content of the broadcast of the television advertisement. In particular, the restriction on the prime time broadcast has caused the television advertisement to be seriously affected. Followed by the media