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从中国品牌到全球品牌的距离到底有多远?在6月27日召开的迈势“因变而生,从中国到全球”品牌论坛上,来自迈势中国的员工、重要客户、群邑集团高层、媒体以及合作伙伴和演讲嘉宾们一起,共同探讨了中国本土品牌的全球化过程中存在的问题和挑战、在塑造品牌及市场营销过程中,中国本土品牌如何与国际基准相匹配等问题。《中国广告》记者会后采访了迈势中国总裁萧静萍,萧静萍认为,中国品牌国外推广之路需要时间,同时由于文化差异的存在还需要借用外脑。
From the Chinese brand to the global brand in the end how far away? In the June 27 held the momentum “changeable from China to the global” brand forum, from the potential of China’s employees, key customers, groups The top executives, media, partners and speakers of the Group jointly discussed issues and challenges in the globalization of Chinese domestic brands, how Chinese domestic brands match international standards in shaping brands and marketing, etc. problem. Xiao Jingping, the president of China-size China Media, was interviewed after the press conference of “China Advertising.” According to Xiao Jing-ping, it takes time for Chinese brands to promote overseas. At the same time, foreign cultures need to be borrowed due to the existence of cultural differences.