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标题常被媒介的编辑记者喻为一篇文章的眼睛,特别是电视新闻。纸质媒介,题目可以据信息消费者意愿反复阅读或进行选择。而电视线性特征决定了,画龙点睛的“睛”稍纵即逝,标题不可能长时间“挂”在屏幕上。为此,电视新闻记者更要克服看轻标题的倾向.要在5～6秒的时间内,让电视新闻标题冲击受众眼球,走下荧屏,走进心灵。如何让它走进心灵?揭示内容深化主题电视是以声、画、字、色彩为主要传播内容的告知性媒介,其传播
The title is often cited by media editors as the eyes of an article, especially television news. Paper media, topics can be repeated according to the wishes of information consumers read or make a choice. The TV linear features, finishing touch “eyes” fleeting, the title can not be a long time “hanging” on the screen. To this end, television journalists have to overcome the tendency to underestimate the title in 5 to 6 seconds, let the TV news headlines hit the audience eye, go down the screen, into the soul. How to make it into the soul? Reveal the deepening of the theme of the theme of television is the sound, the painting, the word, the color as the main content of communication media, its spread