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随着互联网技术的飞速发展和网络视频平台的崛起,一大批网络综艺节目出现在大众视野。网络综艺节目在文化传播的过程中,肩负着传递社会正能量的神圣使命。但是相当比例的网络综艺节目为了迎合市场而着力拓展节目的娱乐性,忽视了社会价值的导向性。在这样的大环境中,《奇葩大会》的出现似一股清流,它摆脱了《奇葩说》衍生节目的定位,升级为独立IP并开启了语言类网络综艺节目传播社会正能量的大门。
With the rapid development of Internet technology and the rise of network video platform, a large number of network variety shows appeared in the public field of vision. Network variety show in the process of cultural transmission, shoulder the sacred mission of delivering the positive energy of society. However, a considerable proportion of online variety shows have focused on entertaining the programs in order to cater to the market and neglect the orientation of social values. In this kind of environment, the “wonderful conference” appears to be a clean stream. It has got rid of the positioning of the derivative program of “Wonderful Flower”, upgraded to independent IP and opened the door to spread the positive energy of social network in variety shows.