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我是创世界媒体责任有限公司的董事长,我们的公司主要为世界主流媒体服务,包括BBC和全球探索频道等。传统媒体如何应对新媒体?我认为,在所有的变化因素中,最需要关注的是如何认识读者。我最初在BBC世界新闻频道工作,这是BBC最大的24小时播出新闻的频道,向世界2.4亿用户提供节目,涵盖手机、电视、网页、广播等各领域。
I am the chairman of Genesis Media LLC and our company focuses on serving the world’s mainstream media including the BBC and the Global Discovery Channel. How to deal with new media, traditional media? I think, of all the factors of change, the most need to focus on how to understand the reader. I initially worked on the BBC World News Channel, the BBC’s largest channel for 24-hour airing of news and programs to 240 million users worldwide, covering mobile phones, television, web pages and radio.