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随着中国本土消费市场不断发展,品牌已经成为消费者做出选择的标准之一,目前有统计资料将中国列为奢侈品消费第一大国,而奢侈品范围不断扩充,介于普通商品和奢侈品之间、能够彰显个性的新奢侈品更受年轻一代的欢迎;与此同时,随着经济发展带来的文化环境的变化和文化自信的增强,国人对本土品牌的关注度也日渐提高。在设计领域,以设计带动本土品牌的变化与超越进而提升其国际影响力,成为设计师和企业家的追求和使命。
With the continuous development of the domestic consumer market in China, the brand has become one of the criteria for consumers to make choices. Currently there are statistics that rank China as the largest consumer of luxury goods while the range of luxury goods continues to expand, ranging from ordinary goods and luxury In the meantime, with the change of cultural environment brought by economic development and the increase of cultural confidence, Chinese people are paying more attention to local brands. In the field of design, it is the pursuit and mission of designers and entrepreneurs to bring about the change and transcendence of local brands through design, thereby enhancing its international influence.