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大型博览会展示设计的基本目的是通过合理的视觉化的信息系统来创造出和谐的人机关系和人际关系。在博览会展示设计的过程中对受信者的生理和心理、情感和认知的深入研究和把握是至关重要的。展示空间的设计必须对空间进行合理布局,达到使受众在参观过程中舒适、愉悦、轻松的效果。对展示道具的设置、照明和视觉的处理需要遵循人体工学的法则。虚拟展示设计应让参观者在视、听、触、嗅等感觉上都得到最大程度的满足。
The basic purpose of large-scale expo design is to create a harmonious man-machine relationship and interpersonal relationship through a reasonable visual information system. It is of crucial importance to study and grasp the recipient’s physiology and psychology, emotion and cognition in the exhibition design. The design of exhibition space must be reasonable layout of space, so that the audience in the process of visiting the comfort, pleasure and ease of effect. Setting display props, lighting and visual processing need to follow ergonomic rules. Virtual display design should allow visitors to have the greatest degree of satisfaction in the sense of sight, hearing, touch, smell and so on.