出版社核心竞争力的构建研究

• 作 者: 孙浩 陈振斌
• 机 构: 中国矿业大学出版社,
• 出 处: 现代企业教育
• 发表日期: 2013年06期
• 关键词: 出版社 核心竞争力 构建

在当前我国出版业改革向纵深发展的阶段,核心竞争力理论被出版界广泛提出讨论,这是我国出版业自身发展的结果。出版社核心竞争力是市场经济条件下出版社发展的重要动力,而出版社核心竞争力理论则是出版社竞争理论发展到以出版社核心竞争力研究为重点、以出版社素质为主要内容的阶段性产物。本文在界定出版社核心竞争力概念的基础上,分析了出版社核心竞争力的特征,指出了出版社核心竞争力的要素及构建思路。

At the current stage of reforming the publishing industry in our country, the core competence theory has been widely discussed by the publishing industry, which is the result of the development of the publishing industry in our country. The core competitiveness of publishing houses is an important driving force for the development of publishing houses under the conditions of market economy. The core competitiveness theory of publishing houses is the development of competition theory of publishing houses. The emphasis is on the research on the core competitiveness of publishing houses, with the quality of publishing houses as the main content Staged products. On the basis of defining the concept of core competence of publishers, this paper analyzes the characteristics of the core competence of publishers, points out the key elements of the core competitiveness of publishers and the construction ideas.