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模因论是基于达尔文生物进化论来解释文化进化规律的新理论。语言作为文化载体,其本身即是模因,也是传播模因的重要媒介。语言模因现象无处不在。本文介绍了模因的相关理论和研究现状,拟从认知语言学的角度解释“XX商”语言模因的同化、记忆、表达和传播的四个周期,以研究“XX商”这类词为语言模因现象提供认知理据,为其他类似词语模研究提供参考范式。
Memetics is based on Darwin’s theory of biological evolution to explain the new theory of cultural evolution. Language, as a carrier of culture, is itself a meme and an important medium for transmitting memes. Phenomena of language are everywhere. This paper introduces the related theories and research status of memes and intends to explain the four cycles of assimilation, memory, expression and transmission of memes in “XX quotient ” from the perspective of cognitive linguistics in order to study "XX quotient Such words provide cognitive grounds for the phenomenon of language memes and provide a reference paradigm for the study of other similar word patterns.