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4月30日,路虎在其故乡索利哈尔附近的帕金顿地区举办65周年庆典活动。同样值得庆祝的是在今年的1季度和201 2年,路虎创造了历史最好的季度和年度销量纪录。作为全球最知名的豪华越野车品牌,路虎65年的历史堪称一部现代工业传奇,而得益于中国等新兴市场的旺盛需求和极光的大获成功,这个代表着英伦文化的汽车品牌终于涅槃重生,进入半个多世纪来最佳的历史发展时期。去年,中国跃升为路虎全球第一大市场,尽管“路虎”对于大多数中国人而言已经不再陌生,但我接下去要讲的10个故事,你一定不能错过……
On April 30 Land Rover celebrated its 65th anniversary in the area of Parkington near its home town of Solihull. It is also worth celebrating Land Rover’s record quarterly and annual sales history in the first quarter of this year and 201 2. As the world’s most famous luxury SUV brand, Land Rover 65 years of history called a modern industrial legend, and thanks to the strong demand in emerging markets such as China and the great success of Aurora, this represents the British culture brand finally Nirvana rebirth, into the best history of more than half a century period of development. Last year, China jumped to become Land Rover’s largest market in the world. Although Land Rover is no stranger to most Chinese people, you must not miss the 10 stories I will talk about next.