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2013年,在国家刺激性政策相继退出、市场竞争更加激烈以及房地产市场持续低迷等多重困境下,中小家电企业再次经历深度调整,“日子”更加艰难。市场深度调整谈及2013年中小冰洗市场整体情况,行业人士认为与2012年相比虽稍有好转,但仍需谨慎,市场还在经历一场大浪淘沙之中。具体在冰箱方面,2013年上半年,全国冰箱市场销量快速增长,然而,下半年整个冰箱市场形势都不乐观。洗衣机行业截至2013年10月,中国家用电器协会对部分中小洗衣机企业的监测
In 2013, under the multiple dilemmas such as the withdrawal of state stimulus policies, the fiercer market competition and the downturn of the real estate market, the small and medium-sized home appliance enterprises experienced further adjustments and the “day” was more difficult. Market depth adjustment Turning to the overall situation of small and medium sized ice washing market in 2013, the industry believes that although slightly improved compared with 2012, but still need to be cautious, the market is still undergoing a wave of ebb and flow. Specifically in the refrigerator, the first half of 2013, the national refrigerator market, rapid growth in sales, however, the second half of the refrigerator market situation are not optimistic. Washing machine industry As of October 2013, China Household Electrical Appliances Association, part of the monitoring of small and medium enterprises washing machines