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一、顾客价值的内涵及实现对价值的研究是许多学科都关注的领域,关于价值的涵义,人们的理解千差万别。顾客价值是一个较新的概念,对其内涵的认识也是众说纷纭。作为管理学的一个独特分支,营销学主要研究处于竞争中的企业与顾客之间的关系。营销学中的价值主要是指顾客价值。一?
First, the connotation of customer value and the realization of the value of research is the field of concern in many disciplines, the meaning of the value of people’s understanding vary widely. Customer value is a relatively new concept, its connotation of understanding is also diverse. As a unique branch of management, marketing studies the relationship between a competing business and its customers. The value of marketing mainly refers to customer value. one?