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为什么推广要用新客含复购的销售额作为考核指标?这样才能保证获取用户的基本质量,运营才能后续盘活。O2O概念是从2014年开始火起来的,无论是传统公司还是互联网公司,带上“O2O”这个词就大有故事可讲,但从2015年下半年开始,很多公司日子变得难过,倒闭、裁员、被收购等成了跟随O2O企业的字眼。我也经历了一家生鲜O2O公司从2014年起步到2015年辉煌再到2016年衰退的整个过程,回顾这两年,真是百感交集、感慨万千。我之前供职的这家定位掌上速达便利店的社区生鲜O2O公司,其主要模式是与社区周
Why promote the use of new customers with the purchase of sales as an assessment index? This can guarantee access to the basic quality of users, operations can be followed up. The concept of O2O has been booming since 2014. Whether traditional or Internet companies, the word “O2O” is a big story to tell. But since the second half of 2015, many companies have become sad days, Bankruptcy, layoffs, being acquired and so on have become the words to follow the O2O business. I also experienced the whole process of a fresh O2O company starting from 2014 to 2015 and then to the 2016 recession. Looking back over the past two years, I really felt mixed feelings and filled with emotion. The community-based fresh O2O company that I previously worked for was positioned as a convenience store and its main mode was to work with Community Week