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当前,随着企业外部形势变化和信息产业的高速发展,新的社会舆论形成机制和传播方式,改变了原有的新闻宣传格局。企业新闻宣传工作面临着更多的新情况、新变化、新挑战,作为企业新闻宣传工作者,应当认真研究和把握舆论传播规律和舆论引导规律,尊重规律,创新思维,提高新形势下舆论引导能力,为企业科学和谐发展创造良好的舆论环境。一是深入研究新闻宣传新变化,把握大局,因势利导,掌握主动权和话语权。这是增强新闻宣传舆论引导能力的客观需要。随着国有企业改革不断向纵深推进,各种矛盾
At present, with the changes in the external situation of enterprises and the rapid development of the information industry, the new social media formation mechanism and mode of transmission have changed the original news propaganda pattern. Enterprise News Propaganda Work Faces More New Situations, New Changes and New Challenges As Corporate News Propaganda Workers, They Should Seriously Study and Grasp the Law of Mass Media Spread and the Guidance of Public Opinions, Respect the Law, Innovate Thinking and Raise the Guidance of Public Opinions under the New Situation Ability, for the harmonious development of science and create a good public opinion environment. First, in-depth study of new changes in news propaganda, grasp the overall situation, make the best use of the situation, take the initiative and the right to speak. This is an objective need to enhance the ability of media to guide public opinion. With the continuous reform of state-owned enterprises to promote in depth, all kinds of contradictions