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截至2015年12月,中国网民规模达6.88亿,手机网民规模达6.20亿,使用手机上网人群已提升至90.1%(数据来源:CNNIC第37次互联网报告)。智能手机的快速普及已经全面改变了我们的工作的生活,同时成为用户获取信息的第一媒体。随着用户行为全面向移动端转移,移动营销将成为企业推广的主要渠道。从2014年起,移动广告市场增速均保持在100%以上,2016年市场规模将达1340.8亿元,移动广告占比将超过所有数字广告的50%。(数据来源:iimedia research艾媒咨询)
As of December 2015, the number of Internet users in China reached 688 million and the number of mobile Internet users reached 620 million. The number of people accessing the Internet using mobile phones has risen to 90.1% (Source: CNNIC 37th Internet Report). The rapid popularization of smartphones has completely changed the life of our work and at the same time become the first media for users to obtain information. With the user behavior fully transferred to the mobile terminal, mobile marketing will become the main channel for business promotion. Since 2014, the mobile advertising market has maintained its growth rate above 100%. In 2016, the market size will reach 134.08 billion yuan, and mobile advertising will account for more than 50% of all digital advertising. (Source: iimedia research Ai media consulting)